IEEE conference naming and sponsorship policies

Sponsorship policy
   http://www.ieee.org/portal/pages/iportals/aboutus/whatis/policies/p10-1.2.xml#10.1.2
that defines conference naming
   http://www.ieee.org/portal/pages/iportals/aboutus/whatis/policies/p10-1.16.17.18.xml#10.1.16